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Envision for a moment, how you look when you are taking pictures for your typical client.  Picture yourself, with your camera hanging around your neck, and tell me…if I didn’t know you well, and I were your client, what would your camera strap tell me about you?

Maybe your strap is not that different from what every other photographer wears, and, in that case, it may go unnoticed and say nothing at all.  However, if it is different, it will speak about you to your clients when they see it, whether you intended it to or not.

Using one of Abie’s custom camera straps will make a definite statement about you.  Your clients are going to notice the difference and form opinions about you and your photography.

First, an Abie Strap will convey a message about your personal style.  For instance, a child might see your colorful strap, and assume you are happy and playful.  A senior portrait client might assume you’re hip and creative when your strap is bold and innovative.  A bride might assume your style is sophisticated and elegant when you are wearing a classic silk brocade strap from Abie.

In addition to making a statement about your style, Abie straps tell others that you care about quality.  When they see the high-end materials and level of construction of your strap, clients will make assumptions about your concern for quality in general—including less obvious areas such as your photographic equipment, production software, lab printing, or design services.   When you are wearing an Abie Strap, you are demonstrating, in an observable way, that quality of materials and design are important to you, and the impression transfers over to less observable measures.

Finally, an Abie Strap also makes a statement about your professionalism.  Clients will see that you are familiar with the industry and are aware of the top options and choices in photography.  This is your specialty—and it’s demonstrated through something as simple as your camera strap.

Judging a photographer by his/her choice of camera strap may seem superficial, but first impressions are a well-researched area of social psychology.  Unless someone already knows you well, they will subconsciously form an opinion of you based on initial cues—beginning with those they can immediately see.  As they study your face, your camera strap can become much more than a tool to hold your camera.  It can become a means to communicate who you are as a photographer. Abie Straps then becomes another means of branding yourself, thereby increasing your perceived value to your clients and peers.